Is John Cena Bad for Business?

In 140 characters or less, yes and no. He’s great for business as far as marketability and merchandising. He is the Hulk Hogan of this generation, ( if you don’t believe me, go check out the late 80’s/early 90’s…) which is a blessing for WWE, but is hindering the growth and evolution of the company in general. Is John Cena actually bad for business, or are the decision makers the real problem? Now I’m not going to pretend to know the first thing about actual business principles or ideas, but I do know that repetition, predictability, and general idiocy is probably not the best things for business. So to answer my own question, no John Cena is not bad for business, the writers, bookers, Vince McMahon, and anybody else who has anything to do with the viewed product, they are the ones to blame.  Repetition has become the bane of wrestling fans.  If you need an example of WWE repeating themselves, look at the tentative main event for Wrestlemania, it once again features John Cena. If this isn’t enough of an example, look at who has main evented most of, if not all the pay per views this past year. If you guessed John Cena or Randy Orton, pat yourself on the back. I don’t know if its WWE not having any faith in the younger guys not being established enough to focus a main event around, or if its just a simple lack of creativity, but if they quit focusing on a handful of guys to “carry” the company and actually let some of the up and comers have a shot, they would more than likely have new stars for fans to cheer for or boo, instead of the handful WWE has allowed them to for the last few years. If you need an example of WWE being predictable, just watch last nights Elimination Chamber ppv, and get back to me when you’re finished. Done? Ok, now you understand. WWE needs to curb the predictability, as that would make for a more enjoyable viewing experience. A simple example I have is this…when you watch an NFL game, you don’t always know the outcome, and sometimes even who you think will win doesn’t. It is unpredictable because it is real. I understand WWE is a scripted entertainment show, but there are ways to cut down on the predictability of the content.   My comment about general idiocy is mainly directed at the writers and bookers,  who choose to put certain things on TV and ppvs, that are simply idiotic. For example, if you didn’t catch a recent episode of Smackdown on SyFy, Kofi Kingsotn, the intercontinental champion, has been fueding with Alberto Del Rio. I understand the WWE has and will continue to push Del Rio to Pluto, but why have it be at the expense of your intercontinental champion? Does anybody else remember when the I.C title meant something, or did I just imagine that part of history? Also, WWE has so much faith and time behind Del Rio, that they jumped him straight to main event, sort of like what they did with Sheamus, and what happened to that? Oh yeah, now he’s jobbing out to Mark Henry, but remember, Sheamus is a two time world champion, and the reigning King of the Ring. Idiotic writing and booking to say the least. WWE can right the ship if they just take a huge step back and look at what they’re doing, and who’s doing it. Push more stars, limit the few main eventers to a more marquee matchup feel, and fire whoever keeps booking Randy Orton and John Cena into Main Events. Or they can just keep on keeping on, and wait around for viable competition that will actually make them have to evolve, but I don’t see any competition coming from anybody anytime soon.




Posted on February 21, 2011, in Pro Wrestling, T.V. and tagged , , , , , . Bookmark the permalink. Leave a comment.

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